Move over pizza burgers, make room for pepperoni pizza fries.
Carl’s Jr. is testing “Pepperoni Pizza Fries,” fries topped with mozzarella cheese, Parmesan marinara sauce and pepperoni slices.
The ultimate stoner snack will be available at a dozen select locations in Southern California for $2.39.
“It may look like a mess — but it’s messy good,” says Brad Haley, chief marketing officer at Carl’s. Haley says customers have compared the taste to pizza with a French fry crust.
The burger restaurant chain is attempting to appeal to male millennials, or “Young, Hungry Guys,” as a statement to TIME refers to them.
[su_quote]French fries remain “an untapped menu category,” says Sam Oches, editor of QSRmagazine. “Nobody has really landed a successful, innovative fries menu yet.”
Not that Carl’s hasn’t tried. It’s experimented with Gravy Fries, Chili Cheese Fries, Bacon Cheddar Fries and Bacon Ranch fries. “It’s not new to us to do this kind of thing,” Haley says. The chain, after all, is mostly targeting young, hungry men 18 to 34, who come from a generation of flavor mash-up lovers. The major food blogs relentlessly report on the latest flavor mash-ups.[/su_quote]