Country music star Willie Nelson announced plans Monday to launch his own brand of marijuana for recreational users who demand “the best on the market.”
The 81-year-old will will begin selling “Willie’s Weed” under his newly formed company Willie’s Reserve, and will be grown and sold in Colorado and Washington, where recreational pot is legal.
Nelson said in a statement that he’s “looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market.”
“I will make sure it’s good or it won’t be on sale,” the singer said in an interview with Rolling Stone.
Just last week, rapper Snoop Dog invested in Eaze, a California-based weed delivery service that is being hailed as the “Uber for weed.”